# 42 STUDIO Brand Kit

Quick-use brand assets for creators in our affiliate program.

## Colors

| Name | Hex | Usage |
|---|---|---|
| Background | `#0a0a0f` | Primary BG, dark surfaces |
| Surface | `#111118` | Cards, modals |
| Accent (Lime) | `#d4ff4e` | Brand accent, CTAs, highlights |
| Text | `#f0f0f0` | Primary text on dark BG |
| Muted | `#666680` | Secondary text, captions |
| Blue | `#4eb8ff` | Info, links |
| Purple | `#a855f7` | Premium, member features |
| Green | `#4eff8e` | Success, money |
| Red | `#ff4e6e` | Errors, warnings |

## Typography

- **Display / UI**: Unbounded (300, 400, 700, 900)
- **Body**: Raleway (300, 400, 500, 600)
- **Mono / Code**: JetBrains Mono

## Voice / Tone

- Confident, technical-friendly, never gatekeepy
- Lowercase headers feel sloppy — use ALL CAPS for headlines
- Numbers > adjectives ("47 cat masks" beats "tons of cat masks")

## Don't

- Don't recolor the lime (`#d4ff4e`) — it's the only brand-anchored color
- Don't put the wordmark on busy photo backgrounds without the dark plate
- Don't slant or 3D-extrude the wordmark

## Files in this kit

- `logo-wordmark.svg` — horizontal wordmark, transparent BG
- `logo-square.svg` — 400×400 square icon with tagline
- `banner-twitter.svg` — 1500×500 Twitter / YouTube cover
- `thumbnail-template.svg` — 1280×720 YouTube thumbnail starter